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Adding Google Analytics to your SharePoint website
In general, the process of connecting a SharePoint site is similar to that of a traditional site.
What are the advantages of Google Analytics?
After adding of the Google code to the master pages, the system starts collecting the data on visits to your site.
The statistical system allows you to get a lot of information about the site traffic. Were the visitors active? What browser were they using to work with your site? How did they navigate through the site? Where did they come from? What were they looking for? Did they find the desired content?
Why is it better to use specialized solutions for a SharePoint site?
Working with user data
Using HarePoint Analytics you can view the statistics of visits to your site and divide users into categories according to data from their accounts (department, group, etc.).
You can view the activity history for a certain user or a group of users.
Working with document libraries and lists
In addition, there is still a problem with the identification of users.
As for specialized solutions such as HarePoint Analytics, the file access statistics are provided "out of the box." You can immediately find out, for example, who worked with the document, which department uses a specific list more often, or how many times the document was downloaded.
Security policies and independence
If you are using a specialized solution, the information on your portal stays on your portal. Statistics are not sent out of the network, the system is independent of any third-party resources. Therefore, these solutions can work without any connection to the Internet on both the server and the client’s side.
The advantages of Google Analytics:
The advantages of specialized solutions (for example, HarePoint Analytics for SharePoint):
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